We all know that Digital marketing is slowly but surely winning over the companies and why not? The results speak for itself! Over the years, online marketing has changed the way brands and companies advertise and promote. Offering various benefits like higher search engine ranking, wider reach and the most important perk; trackable ROI. No one can deny the effectiveness of a online marketing strategy and if you haven’t joined the bandwagon yet, there is a lot of things you’re missing out on, prospective clients is one of them! Today, we talk about the 3 major online marketing trends in 2017 that you ought to know.
All the brands and companies that have been using online marketing for a while, have started using ‘Big Data’ to their advantage. What is Big Data? It is a huge amount of data that is collected by analyzing and studying the likes and preferences of users. This helps them to create a strategy that will be instantly liked by the audience and will be more effective than other campaigns.
Research shows that users prefer mobile browsers instead of desktops, the main reason being convenience and portability. This makes it very important for a company to have a website that is mobile friendly. Mobile friendly implies that the website loads easily and still offers the same features and services as the desktop version. It is essential to optimize your website in such a way that surfing it on a mobile browser is not only easy but user friendly.
We cannot emphasize enough on the importance of having videos on your website or social media page. Research shows that videos are more engaging and attract more users when compared to other mediums. Another extension of this trend is, ‘Live Video’. Ever since its introduction on facebook, live videos have become hugely popular with users. Live video makes a user experience the event in real time and that has interested a lot of people. Live videos have now be extended to various social media platforms, making it an important online marketing trend.
Although, wearables are not that popular now, it’ll rise and become a common item. Wearables help provide a different kind of user experience and takes online marketing to a whole new level. Currently, social media platforms are working hard to integrate wearables so that they can provide the users with a more realistic and engaging experience.
Imagine controlling your home through your mobile phone? Sounds too good to be true? With the continuous development and advancements in technology, this is now possible! The internet of things can be anything from a chip in human body to a automobile with built-in sensors. This will make online marketing much more user friendly, interactive and engaging.
These are some of the top online marketing trends in 2017 and if you want to be on top of your game and ahead of your competitors, make sure you have all these trends under control. If you wish to understand Digital marketing better, feel free to contact us olevea.com!